Cater-Bake UK Ltd have strengthened their standing in the catering equipment market by agreeing a deal that makes them the official UK agent for Italian manufacturer Fimar.
Previously one of a number of UK companies that imported directly from the Italian giant, the new deal sees them become the sole importer and official representation of the brand in the UK.
Fimar are famous for their mixing and rolling machines designed for the pizza industry, but produce and wide range of other equipment including immersion stick blenders, pizza ovens, pasta makers and sheeters, veg preps, cooked meat slicers, chargrill and juice bar equipment.
Cater-Bake’s Head of Sales Steven Lilley is understandably excited about the announcement “Now that Fimar have selected us as the sole UK importer, it allows us to push towards creating a structured dealer network to give the brand a stable and consistent representation across the country, which will aid us to further grow both brand awareness and the range of Fimar equipment that’s coming into the UK market. ”
The signing will mean an instant change to the Cater-Bake UK catalogue; with the Fimar electric pizza deck ovens replacing the Cater-Bake range of own brand Kingfisher ovens, as well as the addition of a host of new products relevant to the UK market.
Managing Director Mark Hutchings was in a similarly buoyant mood:
“Fimar is a fantastic brand and a great company to deal with, with a big range of interesting products. We consider it a real compliment that we have been selected to be their face in the UK market.”
“We’ve spent many years working very hard to establish Fimar dough mixers and pizza rollers in the market. We did this through our chosen route of the traditional equipment dealer network, which is key to our products being responsibly represented and supported. However, we would be in a constant battle with the other importers who preferred to target sales straight to the end user with a minimum service strategy. Now that we’re the sole UK importers, we can have the confidence to introduce less familiar product ranges to the market.”
To find out more about the Fimar products we provide, plus new additions! Be sure to visit the Fimar brand page on our website or get in touch with us on: 0151 548 5818.